Haier in a nutshell

  • #1 Company Globally in Major Appliances

  • 32.6 B €

    GLOBAL REVENUE IN 2022

  • 200+

    MARKETS

  • 100.000+

    EMPLOYEES WORLDWIDE

  • 138

    MANUFACTURING CENTERS

  • 10+N

    R&D SYSTEMS

  • 35

    INDUSTRIAL PARKS

  • 126

    MARKETING CENTERS

About Haier

For more than 30 years, Haier has devoted its energy and expertise to developing the best appliances in order to satisfy our most discerning customers.

Haier company history: since its creation in 1984, the company has been run by the same CEO, Zhang Ruimin, who has always had a clear objective: to build high-quality, reliable products.

Since then, the company has evolved with the changing requirements of the modern world and of today’s consumer, capitalising on its core values of quality and reliability to offer premium, innovative and modern products. 

Haier’s commitment to continually update and expand its product range has made them the worldwide number one home appliances brand for ten years running.

Haier’s products, built with premium materials by highly-skilled engineers, contain the very latest innovations in technology that have been designed to make them easy to use, efficient and, in the end, time-saving.

Haier has R&D centres on all five continents of the world whose sole mission is to create the solutions that will give customers their precious time back. It’s why 4% of Haier’s turnover is reinvested in innovation alone.

Zero distance with the consumer

Their Zero Distance approach is what ensures Haier is constantly able to provide customers with products that help them with the evolving necessities of daily life. It is through this philosophy that they are able to continually develop their product range and make sure that it can adapt to the everchanging rhythms of the modern home.